Playtech, which supplies live dealer games to online casinos, is petitioning the New Jersey Division of Gaming Enforcement (DGE) to offer private blackjack tables for online VIP players.
The Atlantic City casino scene provides several of private options for high-rollers who want to play in-person. Playtech is attempting to replicate the feel and ambiance online, too.
How private table games would work online
No operator offers private, VIP table games on online platforms. However, that could change after Playtech’s petition to the DGE.
Playtech does not see any regulatory obstacles that would stop them from doing so. According to the Press of Atlantic City, Playtech wrote:
“Certainly, the concept of a private table for blackjack players is well-recognized in New Jersey at land-based casinos.
“The fact that it is offered in a live online setting does not create any unique regulatory issues that would bar its deployment outside of a land-based casino environment.”
The private tables would not be visible to the common online casino player. Rather, a link would be provided to the players participating prior to the game beginning.
Playtech and operators would still need to be in compliance with time limits, bet limits and responsible gambling protocols.
Online platforms using retail concepts
New Jersey is a prime market for omnichannel experiences because of the rich retail and online gambling options it provides. Even if the idea isn’t exactly omnichannel, concepts from land-based properties have worked online.
wager at the same table as those at the physical location in South Jersey. It blends the best of both worlds.
Borgata recently launched an omnichannel contest, involving the Triple Treasure slot. It gave VIP players a chance to compete in leaderboards online, along with prize opportunities in-person.
Providing private blackjack tables online isn’t omnichannel per se. However, it is taking a concept from the retail industry that has been successful.
It wouldn’t be surprising if the virtual experience is a hit, too, if the DGE signs off on Playtech’s request.
